INTRODUCTION
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MY STORY
Hi! My name is Laura Kane, and want to take a moment to WELCOME YOU today! I’m so pleased that you have decided to invest some time and money in this Rock Painting Masterclass. My hope is that this will be a wonderful and valuable experience for you.
Now… a little about me…
I am a medical librarian by trade. I’ve been an academic librarian for nearly 28 years (sheesh… I don’t FEEL that old!). I live in South Carolina with my husband and 3 sons. My oldest just graduated from college, my middle son is a senior in high school, and my youngest is 11 years old. I enjoy playing tennis and singing in the church choir, and sometimes I pretend to play the guitar.
Most relevant to you guys, though, is the fact that I am the owner of a shop called Alleluia Rocks. Actually I have two shops by the same name, one on Etsy as well as a standalone website. My shop has an overarching theme of encouragement. On my rocks, I include messages of affirmation, faith, and empowerment. I also specialize in Story Stones for children, which are not only fun but also encourage language development, social skills, and imaginative play.
Alleluia Rocks came into being after my discovery of the joy of rock painting. While I have always enjoyed crafting, painting, and scrapbooking, this medium holds a certain indefinable charm. You take the lowly river rock and elevate it with a bit of acrylic paint, and a piece of art is born!
I blame a coworker for getting me “hooked.” One day, she brought in two rocks she had painted just for fun. They were absolutely beautiful, and I was amazed. I bombarded her with questions and within a week I had begun to paint rocks of my own.
Fast forward three years… and here I am. I never thought in a MILLION years that selling painted rocks would be a successful endeavor. I just thought that opening a rock shop on Etsy would be a fun hobby. My family members were indulgent but secretly scoffed at me. After nearly 2500 sales and putting my son through college with the proceeds (okay, he had a few scholarships), I am convinced. People are actually paying me good money to paint rocks for them! Take THAT, scoffing family members!
Along the way, I have learned many things about entrepreneurship, about marketing, and about running a craft business while working full time and taking care of my family. Mostly, though, I learned MANY THINGS about rock painting. Through trial and error I acquired many skills, techniques, and tricks that, together, have made my work a success.
I get inquiries constantly about the techniques and supplies I use. Since this is my business that I worked HARD for, I never share what I know. I don’t share my supply sources, I don’t share my proprietary techniques, I don’t share my secrets. It would be like handing money to my competitors. I don’t do it… UNTIL NOW!
I’ve realized that I can’t keep painting rocks forever. I CAN, however, pass along what I know so that others can be successful too.
This is why I have developed Rockin’ the Rock Painting Craze. To share my SECRETS with YOU so that you will have the ammunition to create a successful business, or…
TO JUST HAVE FUN!
ROCK PAINTING: The Movement
Fairy early along my rock painting journey, I learned of a movement that was catching fire across the country. It's called the KINDNESS ROCKS PROJECT. This is an amazing endeavor created by Megan Murphy, a self-proclaimed "Kindness Activist, Women's Empowerment Coach, Meditation Instructor and Creativity Enthusiast." A beach lover and collector of sea glass and beach rocks, Megan one day wrote words of encouragement on a couple of beach stones and dropped them in random spots on her daily walk. A friend found one and said, "If you did drop this rock, it made my day." Grasping onto the catch phrase "Kindness is Contagious," Megan founded the Kindness Rocks Project.
The goal of the project? Simple: to "connect many" and to "inspire and empower others to join us in creating a kinder world." How is this accomplished? Even simpler: by leaving rocks painted with words of kindness and affirmation in public places for strangers to find.
The movement took off by leaps and bounds. By encouraging people and groups to "leave rocks painted with inspiring messages along the path of life," Megan has drawn thousands of people into her simple plan to make the world a kinder, more caring place.
The success of the project is apparent if you visit her website. Across the country, Kindness Rocks groups have officially registered to be a part of the movement. There is now an actual database of registered Kindness Rocks Groups! And the really great thing about this is that this system can help groups connect with one another. The Kindness multiplies!
LET’S FACE IT… rocks are the foundations of our planet. They have been around since the beginning of time. We LIVE on a big rock floating in space. Painting them is not a new craft. Think: caveman drawings! Prehistoric civilizations created pictographs, petroglyphs, and engravings on rocks, all of which seemed to serve religious, social, or economic purposes.
BUT the way we are using rocks TODAY is unique. We are spreading love, kindness, and encouragement through a medium that lasts. We should all be proud to be a part of this movement.
ROCK PAINTING MASTERCLASS OBJECTIVES
You are all here for a reason: to become the best Rock Painters you can be! You might have already tried your hand at rock painting. After all, a common attitude seems to be, “Anyone can do it!” Yes, anyone can paint rocks. BUT… can they do it WELL? Can anyone paint rocks that people will PAY for? I don’t think so. Not without some training, effort, and a bit of skill.
Take a look at this photo. These were some of my very first rock painting creations. I thought they were AWESOME at the time. Well, they ARE awesome in their own unique way, but when I compare these rocks to my current creations, I have to cringe a little. MY TAKEAWAY: There is always room for improvement!
Perhaps you want to open your own online shop, or maybe you want to start selling painted rocks at craft shows. Or it could be that you simply want to paint beautiful rocks to share with friends and family. No matter your endgame, one thing is certain: you will learn a lot, and you will be able to apply what you know to your Rock Painting Vision.
This Masterclass is a self-paced tutorial delivered in text format and and embellished with videos. You can go through the course at your own pace and on your own time. Complete it in as little as a week or as long as a year - whatever works for you! It is divided into Lessons that focus on distinct tasks or designs. It’s best to follow the lessons in order, because each new lesson builds upon the previous one.
An example of some of my very first rock painting creations. This photo reminds me that there is always room for improvement!
What can you expect from this course?
A supply checklist, descriptions of materials, and specific sources for rocks, paints, and more
Workspace recommendations
Multiple video tutorials demonstrating specific tasks and techniques
Step-by-step written instructions on each technique or task
Basic, intermediate, and advanced rock painting techniques
Instructions on how to transfer an image from any source to a rock for painting
How to use dotting tools for dot art
Creating Mandalas
Painting Story Stones sets
BONUS: You will receive FREE access to my “Kid-themed Rock Painting Templates E-Book” (a $25 value!) that you can use to paint adorable rocks for kids!
